Carma International has acquired mmi Analytics, a media communication and eTail measurement platform for beauty, fashion, and lifestyle brands.
This acquisition marks the firm’s commitment to expanding its full-service offerings and strengthening its position in these key vertical markets.
It brings together Carma’s global reach, technology, and services with mmi Analytics’ expertise and established presence in the beauty, fashion, and lifestyle sectors.
It will enable the optimisation of the customer journey by building targeted brand strategies and evaluation methodologies across retail media, influencer communities, and traditional media networks globally.
mmi will operate
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
