Lionel Messi and his wife, Antonella Roccuzzo in Diriyah
‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism ambassador, Lionel Messi.
Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on the common misconceptions about the destination. It invites audiences to experience the vibrant cultural transformation taking place across Saudi.
Those that know Saudi are encouraged to share positive experiences and memories on TikTok and social channels using the bi-lingual hashtags #Sha
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
