Innovation is sweeping across every sector of the Middle East economy, propelled by the advent of cutting-edge technologies, such as artificial intelligence (AI), blockchain, and digital twins, unlocking new possibilities and radically transforming traditional business models.
However, if I had to pick one key term that has significantly impacted the martech sector, it would be ‘humanised.’ Transcending its descriptor status, the term has become a defining metric for the success of almost every contemporary innovation.
A new paradigm for brand growth
It was only time before technology was humanised, evolving over time to align with the broader development of user-centred design and technology t
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