Kinokuniya and Saatchi & Saatchi have launched a new initiative to tackle carbon emissions linked to excessive social media use.
The new initiative called ‘Offset Boxset’ aims to encourage better reading habits, educate and help individuals make a difference in the fight against climate change.
The boxset is a collection of books that neutralises carbon emissions generated by an individual’s social media usage.
The number of books in each set corresponds to the reduction of 1, 2, 3, or 4 kilos of carbon emissions. These books are FSC Certified, ensuring a significantly lower carbon footprint compared to standard books.
Recent studies have revealed that an average person ge
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