Saudi’s investment arm, Public Investment Fund (PIF) has announced the launch of a brand refresh, along with a new multi-year partnership, Electric 360, with Formula E, Extreme E and E1.
The new refresh aims to showcase PIF’s heritage and essence. It also aims to highlight PIF’s commitment to progress and growth in “driving transformation at a historical scale”.
The new identity will be used at all PIF partnership events including the Electric 360 events throughout 2024.
The PIF has partnered with Electric 360 has been created to support the growth of electric motor sports and their role in advancing the future of electric mobility.
The Electric 360 collaboration is in
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