Brands can do more than slap logos on screens, contends AMS Choueiri Group’s Sara Abu Zahra – armed with insights, ideas and stories that connect.
Speaking at the IAA UAE Chapter’s Young Guns session at Dubai Lynx, the topic I covered was ‘The “Stories” of the Life of Someone Who Works in Branded Content’. It allowed me to touch upon some of the things I’ve learned during my time in this field, as well as some of the things I’ve noticed we’ve been doing (wrongly) under the banner of branded content.
The very first instances of branded content can be traced back to the 1920s and the peak of radio, when people used to tune in and listen to their favourite rad
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
