Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.
While the industry is focused on acquisitions, the focus should be on mergers and acquisitions equally in the M&A game, underlined Yannick Bollore, chairman and CEO, Havas, on day two of the Dubai Lynx International Festival of Creativity 2015. He was interviewed on the festival main stage by Dubai Eye radio presenter Richard Dean.
“Too often the industry buys a company and let’s them be a silo on the side, without merging. We talk about successful acquisitions. An acquisition could be a disaster,” he said, noting that Havas had doubled its acquisitions la
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