Perfetti Van Melle’s Mentos Gum has announced that it is the sponsor of Al-Awwal Park stadium in Riyadh following the signing of two Memorandum of Understandings (MoU).
As part of the MoUs, Mentos Gum will have branding and product placement rights across the stadium, for a whole year.
Al-Awwal Park Stadium is the home of Al Nassr FC, receives around 25,000 attendees per game and has more than half a million attendees per season.
As part of the partnerships, Mentos Gum will also be featured in squeeze-in and squeeze-out graphics during all matches aired on TV and key show football programs on MBC channels.
The first MoU was signed between Mentos Gum and the Saudi Media Company (SMC)
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