Both parties must state the values they commit to in the future relationship, says TBWA\Raad’s Jennifer Fischer.
All service providers handle their client-relationship management the same way – from boardroom meetings to contact reports, from fancy dinners to contract negotiations. We are not accountants or lawyers, though. We are supposed to be a creative industry, but seem incapable of applying that to our own behaviours.
What inspired my talk for the International Advertising Association at Dubai Lynx 2015 was a recent trip to New Delhi for a friend’s wedding. As a bridesmaid, I got to experience up close the effervescence of Indian weddings. For a French girl l
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#Jennifer, you are true observer of life.The metaphor used to explain client agency relationship is truly the need of time. you have started a conversation, i m sure this will again traction and become a movement.
Keep t(w)alking