Netflix has launched its first custom creative campaign for its ad-supported tier in partnership with Geico.
The partnership couple the insurance firm’s gecko mascot with Leo the lizard, the protagonist of the new animated film ‘Leo’ starring Adam Sandler.
The reptilian duo appear together in a 30-second spot that shows the Geico Gecko passing out out on-set.
Creative includes TV and online video ads, out-of-home placements and social media elements.
The campaign shows Netflix adapting a co-branded marketing strategy to growing advertising for future growth.
Netflix is experimenting with co-branded partnerships that could attract marketers trying to strengthen the r
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