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Marketing Game Changers 2023: Nermeen Negm, Head of Marketing & Communications, Masdar City

Marketing Game Changers is back, to recognise and celebrate those brand-building marketing leaders who have made a huge impact this year.

This exclusive list features the men and women who we feel have shaped our industry this year, and includes a wide array of brands, campaigns and their achievements.

The prestigious top 10 includes four women, three Saudi based brands, an abundance of creativity, plus a strong focus on sustainability.

Nermeen Negm

Number of years in current position: 1 year
Number of years with current company: 3 years
Size of department:10
What is your objective in your current role?
To create such compelling narratives that resonate with


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