Credit: Freepik
With COP28 taking place in UAE this month, we asked people for their opinions if all brands had to show their environmental side.
Given the current landscape, the multiple yeses come as no surprise. However, we also saw few noes.
Earlier this year, even Unilever’s new CEO Hein Schumacher said purpose is not relevant to every Unilever brand.
Here’s part 1 of what all the industry experts had to say in detail:
Alex Malouf, PRCA MENA Board Member
YES
Yes and Yes! Tell me of a brand that doesn’t have an environmental footprint and tell me of an issue that is bigger than climate change today.
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Tags:a GP Inc companyAlex MaloufAlok GadkarbrandsCEO/CCO of TuesdayCOP28Director – Sustainabilityenvironment friendlyESGEstelle KhayatGMGIrene Garcia LasalaJonathan LawlorPartner at Premium & Fine FoodstuffPRCA MENA Board MemberPublicis Groupe Middle EastSenior Manager - Strategy & Insightsustainability