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Should all brands have to show their environmental side? – Part 1

Here's the first part of what all the industry experts had to say

Credit: Freepik

With COP28 taking place in UAE this month, we asked people for their opinions if all brands had to show their environmental side.

Given the current landscape, the multiple yeses come as no surprise. However, we also saw few noes.

Earlier this year, even Unilever’s new CEO Hein Schumacher said purpose is not relevant to every Unilever brand.

Here’s part 1 of what all the industry experts had to say in detail:

Alex Malouf, PRCA MENA Board Member

YES

Yes and Yes! Tell me of a brand that doesn’t have an environmental footprint and tell me of an issue that is bigger than climate change today.


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