Image Credit: Accor
Accenture has been appointed by global hospitality group Accor to support its content production capability, driving expansion and establishing consistency in local and global marketing communications across its hotel brands.
Accenture Song, the consulting firm’s tech-powered creative group, created ‘Content Atelier’, a new data-driven content supply chain model.
It aims to create personalised, flexible, and efficient marketing and communications content across every customer touchpoint, whilst reducing costs.
Spanning across both physical and digital communications, the model will
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