As the region’s creator economy continues to expand, Snap Inc. has introduced a range of new programmes and features helping creators to build sustainable businesses as well as grow and engage with their audiences.
Publishers and established content creators in MENA are already successfully growing their communities on Snapchat.
Meanwhile, emerging creators are being discovered and elevated from the social media platform’s creator ecosystem.
Total time spent watching content on Spotlight–Snapchat’s entertainment platform for user-generated content grew more than 200 percent year-over-year, and it reached more than 350 million monthly active users on average in Q1 2023
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
