The Cannes Lions International Festival of Creativity has added a humour category, making cultural context in entries compulsory and introducing an AI disclaimer as part of a raft of changes to its awards programme for 2024.
Agencies and brands entering the awards next year will be able to enter comedic work in a specific category as part of the cultural and context sections.
Cannes Lions said the award will aim to “celebrate the art of humour in branded communications. Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences.”
There will also be a compulsory question on each entry form about the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
