Global president and CEO Troy Ruhanen identifies DAN, healthcare as thrust areas in region; Raad spells mandate to maintain UAE growth, expand in KSA, Qatar and Egypt.
TBWA\Raad has announced the elevation of MENA COO Reda Raad to the position of chief executive officer for the region.
The news comes as the agency celebrates its 15th anniversary, alongside a global management meet at TBWA\Raad’s Dubai headquarters with TBWA\Worldwide president and CEO Troy Ruhanen helming it.
Post the elevation of Reda, founder Ramzi Raad will remain group chairman of the network which houses units like DAN (Digital Arts Network), shopper marketing unit Integer and PR outfit Ketchum\Raad.
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