Idea Bakery, a US-based brand strategy firm, has selected Saudi Arabia as its first overseas base as part of its international expansion.
Idea Bakery’s Founder & Executive Chef, Serfi Altun chose the Athar Festival of Creativity to make the announcement.
The agency describes itself as “a boutique yet global brand strategy company that has been baking bespoke creative strategies for its clients around the globe for the past 14 years”.
Its clients include Google Global, Bayer Global, Coty, Coca-Cola and Unilever.
The inaugural Athar – Saudi Festival of Creativity took place from 14-15 November in Riyadh.
Launchpad
Along with bring togteher the creative industry in the Kingdom, the
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