After crossing a milestone in leveraging the power of the latest smart technologies with AI data analytics and real-time audience measurement to run hyper targeted campaigns, Hypermedia –a subsidiary of W Group – has been expanding this impact and scaling its network by clocking up key indoor and outdoor locations.
This initiative didn’t start afresh. Hypermedia has already started rolling out real-time data measurement, in collaboration with Advertima, across Dubai Metro stations initially, then in malls and in-stores, and eventually throughout all indoor settings.
Bringing smart solutions and media contributions to Expo City Dubai’s OOH
In this regard, Hyp
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