Novatiq, the telco-based identity platform has partnered with Digital Media Services, the digital arm of Choueiri Group.
The group are exclusive media representatives for over 25 Arabic and international publishers.
The collaboration provides brands with access to privacy-first, data-driven ad campaigns.
Novatiq’s Fusion platform allows DMS to add value to its clients by making their ads more relevant across its sites.
Readers will be served highly relevant ads delivering better customer experience.
The announcement is timed as brands globally try to deal with regulator-driven deprecation of third-party cookies, which makes marketing far more difficult.
Novatiq so
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