The past four years have been an exciting journey for us in OOH measurement in the region. Streach today is endorsed by the majority of OOH stakeholders on both demand and supply side. 2,695 planning jobs were created and 1,648 campaigns were measured for more than 576 clients.
Additionally, Streach has been instrumental in supporting Marketing Mix Modeling (MMM) exercises to provide a more comprehensive understanding of the impact of OOH advertising in the marketing mix.
Today, as we look into the future of the research, and in line with our mission to provide a universal and responsible audience measurement system, we are expanding Streach’s methodology to cover all OO
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