Oman’s Ministry of Tourism is to launch a new advertising campaign in a bid to promote the region of Dhofar.
The campaign, which is the work of Muscat-based TBWA\Zeenah and is designed to sell Salalah as a fresh and exciting holiday destination, will run on billboards across Oman and this will include print and promotional activity.
Mohammed Tobi, under secretary for the Ministry of Tourism, said: “The campaign is an important step in showcasing Dhofar as a quality year-round holiday destination for Oman and GCC residents.
“We took a sigificant change in creative approach to draw attention to Salalah, and our work, in conjunction with TBWA\Zeenah, conveys the energy, freshness and i
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