Following the success of the 2022 Gamers8 event, the launch of the event this year was highly anticipated.
Gamers8 now firmly stands as a major industry player and has solidified Riyadh’s position as the esports capital of the region.
Spearheaded by the Saudi Esports Federation, this year’s ‘Land of Heroes’ event aimed to surpass its predecessor in all aspects, from the prize pool’s size to the scale of games and events hosted in Riyadh.
The Extend AdNetwork, responsible for strategy, planning, and execution set out to raise awareness and spark engagement for the event.
This was achieved by pushing the boundaries and challenging conventional norms, introducing tech-driven, content-cente
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