VML: Jon Cook becomes global CEO and Mel Edwards global president
WPP has announced that it is merging creative agencies Wunderman Thompson and VMLY&R to create a new entity – VML.
Describing it as the “world’s largest creative company”, marking a “major evolution in its offering to clients”, VML will be led by Jon Cook, VMLY&R’s chief executive, as global chief executive, and Mel Edwards (Campaign’s Agency Leader of the Year 2022), global chief executive of Wunderman Thompson, as global president.
WPP said the management team would be “bringing together strong leaders from across both companies”.
However, it is currently unclear what happens to Wunde
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