The digital experience landscape is developing rapidly with technological advancements, such as the rapid rise of AI, and ever-shifting consumer behaviour.
R/GA and a group of global senior business leaders came together for an exclusive invite-only roundtable at Marketing Mania, Expand Northstar to discuss the future of developing digital experiences that build brands and exceed customer expectations.
Th discussion focused on customer experience and three hot topics to define the drivers of change relevant to brands.
Service: With the advancement of AI, brands can leverage datasets and services to personalise, innovate and build relevant experiences for users and customer
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