Fawzi Tueni has been the COO at Arabian Outdoor for 4 years. His favourite hobby is sports and reading.
About 15 years ago, a clear message of ‘change or die’ echoed resoundingly around the global marketing, media and advertising world. Well guess what? The writing on the wall hasn’t changed much since then.
Today, it’s latest reiteration reads as ‘keep on changing, or else’, and it rings louder than ever before.
With change surrounding our industry and digital now settled-in as a permanent feature, we will continue to experience evolution at breakneck speed. Let’s quickly look at some standout examples of how both consumer behaviour and media consumption stand rede
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