Superbrands, an independent authority of branding, honoured 33 leading brands from the UAE at the 19th annual Superbrands tribute event.
The brands were recognised for their quality, innovation, credibility and impact in the global marketplace. Brands that were awarded the Superbrands status will now join an exclusive club of international frontrunners, by gaining recognition as leaders in their fields.
The rigorous selection process involved polling not only by the Brand Council but also by online voting. This further expanded the voting base to almost 2,000 senior managers and marketing professionals.
It involved evaluating market presence, customer perception, innovation
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