Al-Futtaim IKEA, in collaboration with FP7 McCann, has launched its latest campaign, Bring on the Mess.
The new campaign encourages people to change their perception of mess by asking them to get messy and embrace the mess.
The campaign has been launched through a video and a print campaign, which were both executed by FP7 McCann.
In the ad film, the narrator encourages everyone to get messy, be it a kid playing with toys or a husband making a romantic dinner.
The second Campaign Saudi Briefing event of the year will be taking place in Riyadh on 12th October 2023. A variety of panels and speakers will be discussing the themes of media and marketing. For more details, click h
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