TikTok and Google are currently exploring a new partnership to integrate Google search prompts, and potentially even results, into TikTok’s own search stream.
This custom integration made for Google aims to provide more context and facilitate more discovery via the TikTok app.
For example, app researcher Radu Oncescu posted, some TikTok users are now seeing a new prompt appear within their search results in the app, which includes a CTA to expand their search on Google.
According to Business Insider, “A TikTok spokesperson has confirmed that the company is experimenting with third-party integrations within the TikTok app, including a test with Google.
“The feature, w
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
