Adidas has released a trio of films as part of a new global brand platform celebrating its Originals range.
The campaign, “We gave the world an original. You gave us a thousand back”, was created by New York shop Johannes Leonardo.
It features memorable soundtracks and fast edits offering a kaleidescope of life in the US.
The 30-second films – “Superstar” directed by Daniel Wolfe, “Samba” by Justyna Obasi and “Gazelle” by Will Dhorn, all made through Lovesong with support from Monkey Films, evoke past decades with grainy “archival” footage.
A large cast of characters in Adidas gear play sport or run, skate and dance their way through the ads. Pro skaters Mike A
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