Agencies chosen after multi-agency pitch; regional strength made difference, says CMO.
Pay TV and entertainment distribution platform OSN has named its creative and digital partners after a pitch process that involved multiple agencies.
The creative mandate has been handed to Leo Burnett. As reported by Campaign Middle East, other agencies in the fray were Impact BBDO and TBWA\Raad.
Hamad Malik, CMO, OSN, said, “We saw how well balanced an agency it is, between strategy and creative ideas. On the other side, we saw how strong a network it is, especially in two of our core markets besides the UAE – Saudi Arabia and Egypt. Leo Burnett has a number of Saudi nationals on its team and t
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
