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Abu Dhabi Multiply Group acquires majority stake in Media 247

The purchase of a 55 per cent stake in outdoor advertising firm is for AED225 million.

 

Image Credit: Media 247

Multiply Group has announced the purchase of a 55 per cent  stake in outdoor advertising firm Media 247, for AED 225 million.

The move follows Multiply Group’s intention to invest Dh184 million for the stake in April.

According to a Multiply statement, ‘the acquisition price has been adjusted as a result of the company’s strong financial performance during the first half of 2023, where it overachieved its revenue and profitability targets by about 10 per cent and 37 per cent, respectively.’Media 247 has an extensive portfolio of over 45 exclusive outdoor premium hoardings, unipol


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