Marketing Mania has launched a brand redesign with agency R/GA.
R/GA has also been announced as the strategic partner for Marketing Mania, as the conference significantly evolves and expands its presence for 2023.
It is being hosted at a new larger venue of Dubai Harbour from 15 to 18 October.
R/GA said the brand design concept is “derived from the order and chaos present in the name”.
“The new monogram animates to reflect dual states and is complimented by a system that continues to reflect duality. Colours intentionally contrast and clash. Iconography is constructed with a single line, echoing the form and behaviour of the logo. All combine together in expectedly unexpected ways,” the agency said.
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Tags:R/GA
