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Rising appetite for novel interactive experiences

Kevin Alderweiredlt, CEO, and Jon S. Maloy, CCO, Bureau Beatrice

 

WHAT SETS YOU APART AS A CREATIVE AGENCY?
Jon S. Maloy: It starts by acknowledging that we are more than an agency, we specialise in the development of ideas which bridge the gap between brand identity and current culture. Technology is our means of production, it is used to enhance our creative concepts, not inform them. Finally, we produce the work we sell in-house, allowing us to have complete creative and qualitative control over the output of our deliverables. Our trademark is our quality, which can only be achieved by hiring experts who are driven by a curiosity to push creative boundaries.

HOW DID YOUR INDUSTRY CHANGE IN 2022?
Kevin Alderweireldt: While we are category-agnos


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