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BIGO Ads: Pioneering innovation and growth in Saudi Arabia’s digital landscape

By Shweta Singh, Regional Director for the MENA region at Bigo Ads

The Kingdom of Saudi Arabia is a dynamic and rapidly evolving market that boasts a young and digitally-savvy population. With over 400,000 professionals in the information technology and digital sectors, including an impressive 35% female workforce, Saudi Arabia has emerged as a digital hub in line with its ambitious 2030 vision.

These striking statistics, coupled with a hyper-growth strategy, have made Saudi Arabia an enticing market for businesses seeking to tap into a vast audience. With a staggering user base of 20 million in the KSA region, BIGO Ads stands tall, providing an unparalleled opportunity to connect with a substantial and engaged audience for any brand.

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