Image Credit: Red Havas ME
I’ve never been big on predictions –the benefit of hindsight is something I value more than the crystal ball. Looking back at the first half of 2023, I can already recount big moments in those six fast-paced months that can serve as lessons for communicators.
In 2022, we saw record performances by the travel and hospitality sectors to levels almost predating the pandemic. This year began on an even higher note, especially for the UAE. And then came Atlantis The Royal, the ultra-luxury experiential resort that rewrote the playbook on how to launch a hospitality and luxury complex in the
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