Emirates has announced it has signed on as the main sponsor and official airline of the King Salman Club Cup 2023.
The new sponsorship is in line with the airline’s efforts to support the Kingdom’s Vision 2030 ambitions to become a global centre for professional sport.
The deal also underscores the airline’s ongoing commitment to connect with the fanbase of the 16 regional clubs from across the Arab World competing in the high-profile tournament.
Jabr Al-Azeeby, Vice President Kingdom of Saudi Arabia for Emirates Airline said: “Emirates is heavily involved in the sport of football, helping fans get closer to the action, and engaging in ways that go far beyond logo recognition.
“We’re proud to play a role in supporting the Kingdom of Saudi Arabia’s 2030 Vision to become a global powerhouse for professional sports. It’s already a driving force on the global stage across a range of sports, and the tournament is part of wider efforts to expand sports further in Saudi.”
“The Vice President of the Arab Federation welcomes the partnership and confirms that it will be a successful addition to the championship.” adds, His Excellency Abdullah bin Saeed Aldalac, Vice President of the Saudi Sports Ministry.
The sponsorship deal gives Emirates extensive in-stadium brand visibility across a number of touchpoints and on-site advertising at the King Salman Cup. The tournament starts on 27 July and will run through 12 August, taking place across stadiums in Abha, Albaha and Ta’if.
The airline will also receive on-site promotional opportunities and hospitality rights. Emirates will also benefit from digital rights on the tournament channels, and will lead the trophy presentation during the final match.
The King Salman Cup 2023 is the Arab World’s official club championship organised by the Union of Arab Football Associations.
As part of the tournament, 16 clubs at the top of their leagues from across the GCC and North Africa will face off in 31 matches for the ultimate title of champions.
The final match will be played in Ta’if at The King Fahed Stadium. A total of USD $10 million will be awarded during the tournament.
Well-known clubs in KSA including Al Hilal and Al Nasr will compete in addition to Al Zamalek, Al Wihda, Kuwait Club, Al Rajaa, Shabab Bluzad, and others from across the region.
The airline is a shirt sponsor of European and international clubs like AC Milan, Real Madrid, Benfica SL, Arsenal FC and Olympique Lyonnaise.
The airline is also the title sponsor of The Emirates FA Cup. Emirates recently signed a sponsorship deal with Etoile Sportive du Sahel, a football and basketball sports clubs in Tunisia. It also supports the Arabian Pro-League in the UAE and the Asian Football Confederation.
