Gagan Uppal, Country Head, Xapads Media
The television industry has long been a source of entertainment for people of all ages and with the advancement of technology, it has become a valuable platform for brands to advertise and reach their target audiences.
The progression of television into Connected TV has played a critical role in this shift. Nowadays, we are witnessing explosive growth among netizens as well as marketers with plenty of advertising opportunities that drive measurable results.
CTV feeds netizens with the content of their interests that draw their attention towards bigger screens.
Owing to this, adver
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