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Sun & Sand Sports owner: Brands are listening to us more

The region's largest sports retailer often gives ideas for future products, writes Justin Harper

Sun & Sand Sports owner GMG has a special relationship with Nike, the U.S sporting giant.

GMG Sports is a distributor for global brands like Nike, Columbia, Jordan, The North Face, Timberland and Vans. It has also developed home-grown concepts like Sun & Sand Sports, Dropkick and Basketbolista.

“We really see ourselves as an extension of the Nike brand in many ways,” Mohamed Azhar Bodiat, Senior Vice President, Brands – Sports at GMG, told Campaign Middle East.

Sun & Sand Sports (SSS) is the flagship brand of GMG, and is expanding its footprint globally. In many of the markets it operates in, SSS runs the Nike stores, a relationship it is supremely proud of.

“I think Nike is ob


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