Image Credit: David Sao Paulo
Burger giants McDonald’s and Burger King are involved in a spat over a ChatGPT billboard placed next to each other in Brazil.
The ads feature answers written by ChatGPT, where OpenAI’s chatbot calls McDonald’s Big Mac the most “iconic burger” and names Burger King’s Whopper “the biggest.”
Burger King’s billboard seems to be a retaliation to McDonald’s launching a wider campaign based on the chatbot’s answer.
Over the years, the two fast-food chains have had various battles such as an initiative by Burger King to support Mental Health Awareness in the U.S.
The fast-foo
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.