The Trade Desk has launched a new media buying platform which brings the full power of AI to digital marketing.
The platform also features breakthrough measurement tools; free retail measurement data from pioneer retailers; massively streamlined partner integrations; and the programmatic table, a revolutionary new UX.
Kokai is a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience.
Jeff Green, Founder and CEO of The Trade Desk said: “The Trade Desk benefits from a rich yet highly complex dataset with very high integrity. With K
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