Brands today are interested in how partners can develop robust business intelligence that goes beyond CTR, says Naveed Ahmad.
In the past 18 months since entering the Middle East, we have witnessed a dramatic shift in the mindset of both agencies and brands in relation to mobile advertising. We are seeing a clear distinction of ‘haves’ and ‘have-nots’. More specifically, those brands and agencies who have engaged in developing a mobile strategy and those who are still waiting for the ‘Year of Mobile’ to arrive.
The challenge for both groups remains trying to distinguish what differentiates each of these ad tech partners from another. The positive news for both brands and a
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