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Premium content is key to winning audiences

Ziyad Alomair at MBC Media Solutions (MMS) says media companies must work harder than ever to capture and retain their audiences’ attention

Prioritising the creation of high-quality, engaging content that resonates with audiences is key to win over the competition and build a loyal and engaged following. 
MBC Group has established itself as a leading media company in the MENA region in producing premium Arabic content that speaks to the diverse cultures and languages of the region overall and Saudi in specific. 
In the past few years, MBC has focused on local productions that are relatable to Saudi Arabia’s audience and the wider region, such as Rashash, Beirut 6:07 and ‘The Devil’s Promise’ to name a few. 
By producing content that reflects the values, traditions, and cultural nuances of the region, MBC Group has


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