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Unveiling the ‘555 Strategy’

W Group’s Chairman and CEO, Habib Wehbi, reveals the group’s highly ambitious growth plan

WHAT IS THE 555 STRATEGY AND HOW WOULD IT ACCELERATE YOUR BUSINESS GROWTH AND PROFITABILITY?
The 555 strategy is an ambitious growth plan developed by W Group to expand within 5 verticals to generate 500M revenue in 5 years. Being one of the major players behind the Digital Out-of-Home (DOOH) transformation in the region, W Group’s Strategy relies on its solid DOOH platform in the UAE to implement its growth plan in the region throughout its established verticals:
1.  W Group, managing and overseeing the group growth.
2. Hypermedia, leading the DOOH transformation in the UAE.
3. DigitAll, leading the digital transformation in the region.
4. A soon-to-be-launched new company that wil


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