UAE-based Mirchi has launched what it believes is the world’s first AI presenter on a commercial radio station. The radio station said the technology “is all set to change the way we listen to radio”.
The radio presenter named AIRAH (Artificial Intelligence Radio Host) hosted a show named Mirchi on AI, covering technology and social media topics. The station said it was already talking to a few brands about “conceptualizing something unique”.
AIRAH is based on voice cloning technology powered by Deepsync Technologies and follows a text-to-speech format.
Preeti Phalke, Content Director at 102.4 Mirchi, said: “Radio as we know it, has evolved from SW, MW to FM in the past few
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