Innocean, the advertising services company that handles marketing for Hyundai Motor Group, has retained Havas Media Group as the global media agency for the Korean automotive group.
The mandate comprises media strategy, planning and buying for Hyundai, Kia and Genesis.
The agency will be responsible for global markets including the brand’s international team in Seoul, its European team in Frankfurt, Middle Eastern team in Dubai, and its Asia-Pacific teams in New Delhi and Jakarta.
The account was won post a multi-agency pitch.
William Lee, global CEO, Innocean, said, “We are satisfied to continue our partnership with Havas Media Group for the coming years. We made significant progres
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