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Marketing Game Changer 2022: Mastercard’s Beatrice Cornacchia

Senior vice-president, marketing and communications, Eastern Europe, Middle East and Africa, Mastercard 
Years in current position: 5 
Years with current company: 31 
Size of department: 50+ 
Previous jobs
• Vice-president, consumer marketing Europe, Mastercard 
• Director of marketing, Italy and Greece, Mastercard 
Recent campaigns
• Launch of the world’s first Touch Card 
• ‘Out of this world’ football game
• Internal change management ­ programme to integrate 12 new markets into Mastercard’s EEMEA region
• Expo 2020 Dubai sponsorship

What is your objective in your current role?
I wake up every morning to create opportunities that enable people to engage with and love the Mastercard brand. Bo


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