By Sukanya Chakraborty, chief communications officer, VFS Global
Investors and consumers’ attentions have recently been focused on companies’ ESG components, making sustainable investing go beyond being just a buzzword. A 2020 survey carried out by HSBC revealed that 41 per cent of regional investors in the Middle East wished to adopt an effective ESG investment policy. A report by PWC, released in May 2022, added that diversity and equality, climate change and safety are the top three sustainability priorities of companies in the region.
Having said this, there is still a long way to go before brands realise the full potential of a solid ESG strategy and how it will affect the message
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