The UAE’s people meter system, tview, is transparent and has “no integrity issues”, according to a six-month audit by French company CESP.
However, CESP has made a number of key recommendations that “will put tview on a par with global industry standards for television audience measurement”.
The audit follows a decision in June last year to determine whether tview presents a fair and representative picture of TV viewing in the UAE. The audit was commissioned jointly by the Emirates Media Measurement Company, which runs the project, and the Choueiri Group on behalf of MBC and DMI.
The two main recommendations are for changes around panel recruitment and panel compliance.
Chris
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