Saudi-based creative agency Phi has announced the appointment of Riebal Hmaydan as its chief executive officer. Established in 2007, part of Naif Alrajhi Investment group, Phi is among the first established local creative agencies in the Kingdom of Saudi Arabia and the first to launch government-to-consumers awareness campaigns, having its headquarters in Riyadh and affiliate offices in Cairo and Dubai.
Hmaydan has a professional portfolio that spans over two decades, working across communication disciplines and constantly driving growth and innovation in a fast-paced industry from his positions at Ogilvy & Mather, Leo Burnett, Rotana Media Group, Creative Closets, and other creative organization
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