Omnicom Media Group has restructured its digital operations in the MENA region, with all digital specialist services previously provided at a group level now being rolled into one brand.
Resolution, OMG’s third global network, will take over responsibility for social media and mobile marketing services, adding to its search, programmatic buying, content marketing and behavioral targeting offering.
The move means Resolution’s headcount and billings will more than double in size less than a year after opening. It had officially begun operations in January this year.
The unit will be headed up by managing director Dimitri Metaxas, who was previously OMG’s executive regional director
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